Email for webshops and e-commerce
The challenge: transactional mail that has to arrive
A webshop sends automated mail all day long. Someone places an order and expects a confirmation within seconds. The next day the shipping update arrives, after that perhaps a return label or a question about delivery. Each of those messages is a moment when the customer checks: did it go through?
If that mail doesn't arrive, something unpleasant happens. The customer doubts whether the order actually succeeded, sends a message to your customer service, or leaves a less-than-glowing review. With larger numbers of orders that adds up quickly. The invisible cause is often the same: messages held back by the recipient's spam filter because the sender isn't set up properly.
Then there's the image. An order confirmation from a free address looks less trustworthy than a message from orders@yourshop.be. For a webshop, where the customer never sees you in person, that address is an important part of your brand.
Delivery and authentication: what it's really about
Whether your mail arrives depends strongly on authentication: technical arrangements that show the receiving mail server that a message really comes from your domain and isn't forged. Three acronyms do the work here:
- SPF records which servers are allowed to send on behalf of your domain.
- DKIM puts a digital signature on your messages, so the recipient can verify that nothing was changed in transit.
- DMARC tells recipients what to do with mail that fails those checks.
If those are set up correctly, there's a much greater chance your order confirmations and shipping updates land in the inbox rather than in spam. If you want to understand more deeply what makes mail end up in spam and how to prevent it, read why does my email end up in spam.
In addition, a clear address structure helps organise your customer communication:
orders@for orders and confirmations.support@orcustomerservice@for questions.returns@for returns and complaints.
That way your customer immediately knows where to turn, and you keep your incoming mail organised by topic. Also practical: if you later hire someone for customer service, support@ isn't tied to one person and everything simply keeps running.
Email for a webshop: why Mailflux fits
Mailflux is professional email on your own domain, hosted in Europe and GDPR-compliant. For a webshop, the most important thing is that Mailflux manages SPF, DKIM and DMARC and keeps an eye on IP reputation. That's exactly the foundation your transactional mail needs to arrive reliably. You don't need any technical knowledge for it yourself.
You bring your own domain or Mailflux registers and manages one for you. Every mailbox gets 20 free aliases, ideal for orders@, support@ and returns@ without extra costs per address. You pay per mailbox per month, billed annually: Basic €4.99, Pro €6.99 or Premium €9.99, and only for email, not for a full office suite.
Every plan includes antivirus, antispam and antimalware, automatic backups and optional two-factor authentication, with machine-learning filtering against spam, phishing and malware: important for a shop dealing with customer data and payments every day. You and your team email via webmail in the browser on any device or via a trusted email program; no installation needed.
If your e-commerce grows into a larger company, also take a look at email for SMEs and small businesses. An overview of all target groups is on who Mailflux is for.
FAQ
Frequently asked questions
Why do my webshop's order confirmations end up in spam?
Usually because the sender isn't properly authenticated. Without correct SPF, DKIM and DMARC, receiving mail servers doubt whether your message is genuine. Mailflux manages those settings and keeps an eye on IP reputation, so your transactional mail arrives more reliably.
Which email addresses do I need for a webshop?
Handy ones are orders@ for orders, support@ for customer questions and returns@ for returns and complaints. With 20 free aliases per mailbox you set up those addresses at no extra cost, while everything stays neatly organised under your own domain.
Do I need technical knowledge to set this up properly?
No. Mailflux manages SPF, DKIM and DMARC and keeps an eye on IP reputation for you. You focus on your shop and your customers; we arrange your email's deliverability in the background.